ebay in session with: LORENZ.OG

Behind the Hue. Beyond the Hype.

BIO: 

I led and directed the production of eBay In Session With: LORENZ.OG, spotlighting the renowned sneaker customiser and designer celebrated for his distinctive use of pastel colour-ways across sneakers and apparel. The project was designed to engage eBay’s Collectors audience by showcasing Lorenzo’s creative process, exploring his roots, and highlighting his unique connection to eBay as a former authenticator.

The production included hiring and designing a bespoke studio set, with a multi-camera approach that blended formats ranging from VHS to iPhone, resulting in a dynamic mix of visual styles.

In addition, we developed a dedicated campaign asset in which Lorenzo donated archival pairs from his past collaborations, offered exclusively to the Collectors community via a charity giveaway. Driving both engagement and positive social impact.

POST COPY:

ASSET 1

Collectors, don’t blink. New In Session loading with the master of colour @lorenz.og 🤝

ASSET 2

Colour isn’t just an aesthetic, it’s a language. And @lorenz.og speaks it fluently.

From authenticator to artist, we’re linking up with LORENZ.OG for our latest In Session With. Talking process, authentication, inspiration, and how he reimagines silhouettes one hue at a time.

One more thing…
Mark your calendars… LORENZ.OG dropping something Friday at 5pm. You don’t wanna miss it 👀